The Herd

Don't grow alone

The Herd is STAG's membership — a smaller circle inside the community for people who want skin in the game: private rooms, real accountability, and trips where the group chat becomes actual friends.

Herd-only chat

Smaller rooms, real names, no shouting into the void. The conversations that are too honest for a public feed happen here.

Group expeditions

A few trips a year — hiking, training camps, city meetups. The kind where business partnerships and lifelong friendships actually start.

Accountability pods

Four to six members, matched by goal. A weekly check-in you'd feel genuinely bad about skipping — which is exactly the point.

Monthly challenges

One shared goal across the whole herd every month. Simple rules, public scoreboard, and real prizes for the top of the table — gear, free months, or maybe a spot on the next expedition.

Fireside sessions

Live AMAs with coaches, founders, and athletes who've done the thing — with the follow-up questions a podcast never asks.

The Antler Network

A member directory built for doing things together: find a cofounder, a training partner, or a couch in another city.

Membership

Join the Herd

£12/mo

or £99/yr — two months free

  • Everything in the free community
  • Private herd-only chat rooms
  • Accountability pod placement
  • Priority spots on group expeditions
  • All fireside sessions, live and recorded
  • Antler Network member directory

Founding rate, cancel anytime. Secure card checkout by Stripe — your membership starts the moment payment clears.