Standing tall…
The Herd
Don't grow alone
The Herd is STAG's membership — a smaller circle inside the community for people who want skin in the game: private rooms, real accountability, and trips where the group chat becomes actual friends.
Herd-only chat
Smaller rooms, real names, no shouting into the void. The conversations that are too honest for a public feed happen here.
Group expeditions
A few trips a year — hiking, training camps, city meetups. The kind where business partnerships and lifelong friendships actually start.
Accountability pods
Four to six members, matched by goal. A weekly check-in you'd feel genuinely bad about skipping — which is exactly the point.
Monthly challenges
One shared goal across the whole herd every month. Simple rules, public scoreboard, and real prizes for the top of the table — gear, free months, or maybe a spot on the next expedition.
Fireside sessions
Live AMAs with coaches, founders, and athletes who've done the thing — with the follow-up questions a podcast never asks.
The Antler Network
A member directory built for doing things together: find a cofounder, a training partner, or a couch in another city.
Membership
Join the Herd
£12/mo
or £99/yr — two months free
- Everything in the free community
- 15% off everything in the store
- Private herd-only chat rooms
- Accountability pod placement
- Priority spots on group expeditions
- All fireside sessions, live and recorded
- Antler Network member directory
Founding rate, cancel anytime. Secure card checkout by Stripe — your membership starts the moment payment clears.